People are turned off by sales pitch. People are able to spot a sales pitch from a mile away. And characteristically they run as fast as they are able. No one wants to be pitched a product with a hard sell. It shows you have little regard for their space and time.
Rather than going instantly to a sales pitch try the “un-sales” pitch. The un-sales pitch is all about providing useful information to help others which creates trust and increases your traffic. When a visitor comes to your site and inquires about a your business and how to get involved, instead of launching into a typical sales pitch, you want to engage them on the site, and find out what their goals are. You intend to build a relationship that will bring more referrals, instead of one quick sale or turning them off so they leave feeling pressured.
Most people have reservations about home businesses because they believe the opportunity is nothing but a scam. Approaching people with a hard sale either through warm or cold leads, can actually lead to no sign ups. The idea with network marketing is to promote yourself and build relationships. If you provide a website that is full of helpful information instead of putting up content that is just trying to get someone to join your business, the more likely they will keep coming back to your site and they will eventually ask to join your business without ever asking them to.
If you are not sure what to put on your website try writing “how to” articles. People that are in home businesses are always looking for help to grow their business and “how to” articles are a great way to get them to come back to your website on a repeat basis. Providing these kinds of articles can build a huge fan base of people who trust and respect what you have to say and are more likely to buy products you recommend or join your business. You also want to try to get people to interact with you and a great way to do that is by letting people post comments about your information. It’s also very important to respond to each and every comment to start building the relationship with that person.
Providing useful content or training material will show people how you have been able to build a strong business and they will see that if they follow you they can achieve the same thing. When you first starting talking to someone they are going to have a lot of questions about how all of this will benefit them and how much money they can make. There are many questions and concerns people are going to have and it’s your job to answer them without adding any pressure. Other concerns may be that they believe they are not good at marketing. They do not think they have enough friends or contacts. If you provide articles or other content that will show people how to build and advertise their business you will create a loyal follower.
You can make a lot of money in a home business and the more repeat visitors you have on your website, the better chance you will have at building a large and well educated down line.
Carin Davis is the editor and webmaster of http://www.CarinDavis.net. A site dedicated to the development and training for Network Marketers and Home Business Owners.
Tags: home business help, home business sales pitch, how to build relationships for a home business, how to make money online, how to start home business, make money on the internet, mlm business strategies, network marketing help
